How do you keep friends, colleagues and fans up to date on your performances and other news? Social media platforms like Twitter and Facebook provide simple, effective tools for building community, promoting performances, and offering a window on your backstage and offstage activities.
Social media platforms are highly adaptable. You can use them to share as much or as little of your life as you wish. Some performers reserve their accounts for strictly professional use, while others use them to promote causes that are important to them or discuss hobbies and other extra-musical activities. They provide a friendly way to interact with fans while maintaining whatever level of privacy is important to you.
Here are a few of my favorite social media savvy opera singers. Feel free to post links to your own accounts in the comments section and share your thoughts on using social media to further your creative and professional agendas!
Joyce DiDonato, Mezzo-soprano
Facebook: Joyce DiDonato
Joyce DiDonato has pioneered the use of social media to connect with and mobilize her fan base. In addition to maintaining a strong and cheerful presence on Twitter, Joyce has used her YouTube channel to crowd-source content and design for her album ReJoyce! The Best of Joyce DiDonato and to share vlogs promoting her performances and address musical and social issues.
Michael Fabiano, Tenor
Facebook: Michael Fabiano
Michael Fabiano is another master of social media. In addition to being highly disciplined about keeping his community informed of his performance activities, he frequently blogs about interests that range from canine entertainment to infrastructure to acts of heroism. Lately, Michael has been devoting his social media prowess to promote ArtSmart, a new organization he has been helping to launch that provides free weekly one-on-one voice lessons to teens and young adults who would not otherwise have access to them.
Christine Goerke, Soprano
Facebook: Christine Goerke
Christine Goerke’s tweets keep up a continuous, highly entertaining narrative about her professional and family life. She shares herself generously with fans, providing an opportunity for them to get to know her better as a person as well as an artist. Her friends and fans have created a new art form: photoshopping Christine’s production shots to showcase her broad range of expressivity.